HBSP (USA)
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InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCase HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Starting at €8.20
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Media Markets Down South: Goldman Sachs' Investment in Grupo Clar n
Di Tella, Rafael; Liberti, Jose; McAra, SarahCase HBS-718007-EEconomicsFounded in 1945, Grupo Clar n expanded over several decades to become Argentina's largest media conglomerate. With leading positions in newspapers, broadcast television, broadcast radio, cable television, and Internet services, Grupo Clar n caught the attention of U.S.-based investment bank Goldman Sachs, which acquired an 18% share of Grupo Clar n for US$500 million in 1999. While Grupo Clar n struggled during the economic crisis from 2001 t...Starting at €8.20
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"Clar n Lies!": Bias, Post-Truth, and Populism in Argentina's Media War
Di Tella, Rafael; Liberti, Jose; McAra, SarahCase HBS-718008-EEconomicsIn 2012, Argentine media conglomerate Grupo Clar n and President Cristina Fern ndez de Kirchner were embroiled in what some called "the mother of all battles." Grupo Clar n was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics contended the company had prospered over several decades by managing relationships with governm...Starting at €8.20