Ivey Business School (Canada)
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Renault-Nissan Alliance: Will Further Integration Create More Synergies
Wiboon Kittilaksanawong; Caroline PaleckiCase IVEY-9B15M087-EEntrepreneurship, StrategyIn 2015, Renault-Nissan Alliance (RNA) launched four convergence projects in four key functions (research and development, manufacturing and logistics, purchasing, and human resources). The projects required the two independent entities, Renault and Nissan, to increase collaboration and integration to strengthen economies of scale, and thus reduce costs in order to better compete globally in both developed and emerging markets. However, as the al...Starting at €8.20