HBSP (USA)
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
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Time for a Unified Campaign (HBR Case Study)
Bertini, Marco; Gourville, John T.Article HBS-R1106X-EMarketingAlegre, a leading hotel group in Central and South America, is suffering under the troubled economy, and its newest property, the flagship Palma Cay in Cozumel, is hurting most. Beatriz Soto, Palma Cay's manager, has a plan to boost bookings, but she doesn't have the money to carry it out. Should corporate headquarters grant her additional funds, despite the company's traditionally decentralized operations? Or should Alegre think about launching ...Starting at €8.20
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Antmobel (A) (Spanish Version)
Enright, Michael J.; Ballarin, Eduardo; Terre, Eugeni; Rodriguez, Maria DoloresCase HBS-708S49EconomicsEn medio de un bajón de ventas provocada por una recesión en España, los gerentes de Antmobel son presentados con la oportunidad de vender una cantidad sustancial de muebles en Uzbekistán. La administración debe decidir si los ajustes de la orden con los planes de estrategia, capacidades, y la internacionalización de la empresa.Starting at €8.20
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Time for a Unified Campaign (Commentary for HBR Case Study)
Bertini, Marco; Gourville, John T.Article HBS-R1106Z-EMarketingAlegre, a leading hotel group in Central and South America, is suffering under the troubled economy, and its newest property, the flagship Palma Cay in Cozumel, is hurting most. Beatriz Soto, Palma Cay's manager, has a plan to boost bookings, but she doesn't have the money to carry it out. Should corporate headquarters grant her additional funds, despite the company's traditionally decentralized operations? Or should Alegre think about launching ...Starting at €8.20
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Caso HBR: Llegó el momento de hacer una campa a unificada
Bertini, Marco; Gourville, John T.Article HBS-R1106MMarketingAlegre, un grupo hotelera líder en Centroamérica y Sudamérica, está sufriendo bajo la economía en problemas, y su nueva propiedad, el buque insignia Palma Cay en Cozumel, está perjudicando a la mayoría. Beatriz Soto, gerente de Palma Cay, tiene un plan para aumentar las reservas, pero no tienen el dinero para llevarlo a cabo. En caso de que la sede corporativa otorgar sus fondos adicionales, a pesar de las operaciones tradicionalmente descentrali...Starting at €8.20
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La industria peletera catalana
Enright, Michael J.; Ballarin, Eduardo; Rodriguez, Maria Dolores; Del Mar Prats, MariaCase HBS-706S19EconomicsAntoni Subira, el Ministro de Industria en Cataluña, España, debe decidir si imponer estrictas normas medioambientales de la Unión Europea en la industria del cuero local. La falta de aplicación de nuevas regulaciones resultaría en multas sustanciales. Imposición, por el contrario, podría conducir a una disminución adicional en una industria ya golpeada por la competencia extranjera.Starting at €8.20
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Time for a Unified Campaign? (HBR Case Study and Commentary)
Bertini, Marco; Gourville, John T.Article HBS-R1106M-EMarketingAlegre, a leading hotel group in Central and South America, is suffering under the troubled economy, and its newest property, the flagship Palma Cay in Cozumel, is hurting most. Beatriz Soto, Palma Cay's manager, has a plan to boost bookings, but she doesn't have the money to carry it out. Should corporate headquarters grant her additional funds, despite the company's traditionally decentralized operations? Or should Alegre think about launching ...Starting at €8.20