HBSP (USA)
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A) (Spanish version)
Rangan, V. KasturiCase HBS-513S02StrategyLocated in the highlands of Peru, the Tintaya copper mine has long been a source of intense conflict between local community members and mine operators. The mine, which was owned and managed first by the Peruvian state and later by BHP Billiton, stands on 2,300 hectares of land expropriated from local subsistence farmers. In 2000, to contest this loss of land, mining-related environmental degradation, and allegations of human rights abuses, a coa...Starting at €8.20
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Banking on Sustainability (Spanish version)
Kanter, Rosabeth Moss; Reisen de Pinho, RicardoCase HBS-311S04Business Ethics and Corporate Social ResponsibilityABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally oriented lending products, socio-environmental screening of customers and suppliers, employee diversity, and reduction of waste and recycling. Now the fourth largest private bank in Brazi...Starting at €8.20
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Petrobras in Ecuador (A)
Musacchio, Aldo; Goldberg, Lena G.; Reisen de Pinho, RicardoCase HBS-309107-EOn October 18, 2007, Ecuador's President Rafael Correa announced his intention to migrate Petrobras' existing participation contracts to exploit oil reserves in Ecuador's Blocks 18 and 31 to servicing agreements under which Petrobras would be paid a production fee and reimbursed for investment costs but all recovered oil would belong to the government. Correa also announced a dramatic increase in corporate taxes and changes to other contracts to ...Starting at €8.20
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Zucamor S.A.: Competencia global en Argentina
Rangan, V. KasturiCase HBS-506S22MarketingDescribe la evolución de Zucamor y su estrategia de negocios, particularmente después de la apertura de la economía argentina en 1992 y 1993. Las huellas de la acción que llevó a su asociación con el papel de EE.UU. gigante Union Camp. Plantea algunos de los desafíos críticos que enfrenta la nueva administración de la empresa.Starting at €8.20
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Petrobras in Ecuador (B)
Musacchio, Aldo; Goldberg, Lena G.; Reisen de Pinho, RicardoCase HBS-309108-EStarting at €5.74
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Perforando hacia el Sur: Petrobras Evalúa Pecom
Desai, Mihir A.; Reisen de Pinho, RicardoCase HBS-207S10FinanceLa petrolera brasileña, Petrobras, está evaluando la adquisición de una empresa petrolera argentina, el Grupo Pérez Companc (Pecom). La adquisición aumentaría las reservas de petróleo de Petrobras y ampliar sus intereses fuera de Brasil, un paso significativo para la compañía más grande de Brasil. Pecom está a la venta, ya que se ha visto gravemente afectado por la crisis financiera en Argentina. Los estudiantes tienen la oportunidad de evaluar e...Starting at €8.20