Ivey Business School (Canada)
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OWNI: Disrupting the French Media Landscape
Jean-Philippe Vergne; Ken MarkCase IVEY-9B13M117-EEntrepreneurship, StrategyOWNI was founded in April 2009 as a copyright-free online news and image distribution firm. As part of a web agency that developed web content and graphics for French companies, it insisted that all content produced could be made freely available to others under the Creative Commons licence. OWNI delivered hard-hitting news, sourced in the beginning mostly from bloggers and later supplemented by a team of investigative journalists. Set up to chal...Starting at €8.20
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Somedia: Diversification by Leveraging Resources and Capabilities
Niklaus Leemann; Dominik K. KanbachCase IVEY-W27193-EEntrepreneurship, StrategyIn 2018, the legacy business of Somedia AG (Somedia)—traditional media such as newspapers, radio, and TV—was in structural decline. While its business portfolio still delivered positive financial results, it became clear that this would only be the case for a few more years. Susanne Lebrument and Thomas Kundert, the two main figures in charge as this pivotal moment in the firm’s history emerged, tasked themselves with finding new business areas t...Starting at €8.20