Ivey Business School (Canada)
-
Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru
Matthias A. Tietz; Susan Calderón UrbinaCase IVEY-9B15M065-EEntrepreneurship, StrategyA young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold o...Starting at €8.20
-
Newmont Mining Corp. and a Mercury Spill in Peru (A)
Jaana Woiceshyn; Allan IngelsonCase IVEY-9B13M002-EStrategyThe CEO of Newmont Mining Corporation (Newmont) had learned that a subcontractor’s truck en route to Lima from Yanacocha, a gold mine operated by Newmont, spilled mercury along the highway and in small villages. Local residents had picked up some mercury with their bare hands and taken it to their homes. The CEO was trying to determine the best way to handle the situation. This A case describes the mine developer’s history, the operations at Newm...Starting at €8.20
-
Newmont Mining Corp. and a Mercury Spill in Peru (B)
Jaana Woiceshyn; Allan IngelsonCase IVEY-9B13M003-EStrategyThis B case is a supplement to Newmont Mining Corp. and a Mercury Spill in Peru (A) 9B13M002. Since the spill, Newmont spent more than US$100 million on compensation and improvements to the mine to reduce its environmental impact and prevent further spills.An internal audit concluded environmental standards at the mine were seriously lacking. In-house counsel warned other executives about the possibility of criminal liability.Despite improvements...Starting at €5.74
-
Magic Markers (B): Managing Credibility in Social Media
Liliana Lopez Jimenez; Matthias A. TietzCase IVEY-9B18M025-EEntrepreneurship, StrategySupplement for product 9B18M024.Starting at €5.74
-
Magic Markers (A): Growing a Whiteboard Animation Company
Liliana Lopez Jimenez; Matthias A. TietzCase IVEY-9B18M024-EEntrepreneurship, StrategyIn 2013, two entrepreneurs founded Magic Markers, a whiteboard animation company in Bogotá, Colombia, with the mission of gracefully explaining complex issues to interested audiences. The (A) case describes how the company experienced unanticipated growth after one of its videos went viral. The two founders faced several challenges and needed to quickly learn how to manage their growing business. Human resources issues proved to be particularly t...Starting at €8.20
-
Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru (Spanish version)
Matthias A. Tietz; Susan Calderón UrbinaCase IVEY-9B15MS065Entrepreneurship, StrategyA young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold o...Starting at €8.20