Ivey Business School (Canada)
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Bancolombia: Talent, Culture and Value Creation Management in Mergers
Juanita Cajiao SaenzCase IVEY-9B11C040-ELeadership and People Management, StrategyThe case reviews the main facts related to the merger process of three financial institutions — Bancolombia, Conavi, and Corfinsura — in Colombia in 2005 and 2006. The merger decision emerges from directors and senior executives foreseeing a major upcoming market transformation, including adjustment in industry regulation, improvement in international competence, and consolidation of main players, and their response in order to adapt to the new e...Starting at €8.20
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Colombina S.A.: Entering the Ice Cream Market
Enrique Ramirez; Juanita Cajiao SaenzCase IVEY-9B18A008-EMarketing, StrategyIn March 2017, the vice-president of the ice cream division at Colombina S.A. (Colombina), was in her office at the company’s headquarters in Cali, Colombia. She was reviewing the growth figures for the company’s ice cream business, for which she was accountable. The sales target set for the company in 2010 was US$1 billion by 2020, and the ice cream segment would play a fundamental role in reaching that target. The vice-president remembered what...Starting at €8.20
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CircusTrix: The Ups and Downs of International Expansion
Simon Greathead; Case Lawrence; Jonathan RichardsCase IVEY-9B16M211-EEntrepreneurship, StrategyCircusTrix Trampoline Parks (CircusTrix) was started in San Francisco, California, in 2011 after the founder first experienced an indoor trampoline park. Less than five years later, the business had grown to more than 28 facilities worldwide, grossing US$24.5 million in 2014 alone. The company had originally expanded internationally to maintain its first-mover status in the emerging extreme recreation industry, but was now facing a problem that c...Starting at €8.20
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Bancolombia: Talent, Culture and Value Creation Management in Mergers (Spanish version)
Juanita Cajiao SaenzCase IVEY-9B11CS40Leadership and People Management, StrategyEste caso analiza los principales hechos relacionados con el proceso de fusión de tres entidades financieras: Bancolombia, Conavi y Corfinsura, en Colombia en 2005 y 2006. La decisión de fusión surge de directores y ejecutivos, en preaparatición previendo una transformación importante en el mercado, incluyendo el ajuste en la regulación de la industria, la mejora en la competencia internacional y la consolidación de los principales socios y su re...Starting at €8.20