HBSP (USA)
-
Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
-
Ernesto Tornquist: Making a Fortune on the Pampas
Jones, Geoffrey G.; Lluch, AndreaCase HBS-807155-EEconomicsExamines the career of Ernesto Tornquist, a cosmopolitan financier considered to be the most significant entrepreneur in Argentina at the end of the 19th century. Tornquist created a diversified business group, linked to the political elite, which integrated Argentina into the trading and financial networks of the first global economy. Provides an opportunity to understand why Argentina was such a successful economy at this time, and to debate wh...Starting at €8.20
-
The Guggenheims and Chilean Nitrates
Jones, Geoffrey G.; Tamega Fernandes, FelipeCase HBS-810141-EEntrepreneurshipThe case describes the growth of Guggenheim Brothers as one of the largest mining companies in the world in the early twentieth century. Global expansion led the firm to Chile, first in copper and later in natural nitrates. Chile's economic growth was driven by the profits from mining, especially its world monopoly of nitrates. The Guggenheims invested in Chilean nitrates after synthetics were developed by German chemists. Their strategies to mod...Starting at €8.20
-
Rupert Murdoch: The Last Tycoon
Jones, Geoffrey G.; Balkrishna, HariCase HBS-811017-EEconomicsThe case examines the entrepreneurial career of Rupert Murdoch, and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch in this growth, and the role of his family in its management. The case considers the political impact of ...Starting at €8.20
-
Ernesto Tornquist: Making a Fortune on the Pampas, Teaching Plan
Jones, Geoffrey G.; Takayama, EmilieTeaching Note HBS-820066-EEconomicsTeaching plan for case 807155.Starting at €0.00
-
The Guggenheims and Chilean Nitrates (Spanish Version)
Jones, Geoffrey G.; Tamega Fernandes, FelipeCase HBS-811S20EntrepreneurshipEl caso describe el crecimiento de Guggenheim hermanos como una de las compañías mineras más grandes del mundo a principios del siglo XX. La expansión global llevó a la empresa a Chile, primero en cobre y más tarde en nitratos naturales. El crecimiento económico de Chile fue impulsado por las ganancias de la minería, en especial su monopolio mundial de los nitratos. Los Guggenheim invertidos en nitratos chilenos después sintéticos fueron desarrol...Starting at €8.20
-
Ernesto Tornquist: Making a Fortune on the Pampas (Spanish Version)
Jones, Geoffrey G.; Lluch, AndreaCase HBS-809S06EconomicsExamina la carrera de Ernesto Tornquist, un financiero cosmopolita considerado como el empresario más importante de la Argentina a fines del siglo 19. Tornquist creó un grupo empresarial diversificado, vinculado a la élite política, que integra la Argentina en las redes comerciales y financieras de la primera economía mundial. Proporciona una oportunidad para entender por qué la Argentina era una economía tan exitosa en este momento, y el debate ...Starting at €8.20
-
Jurlique: Globalizing Beauty from Nature and Science
Jones, Geoffrey G.; Spadafora, AndrewCase HBS-314087-EConsiders the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit to Pola's head office in Tokyo, heard news of critical comments about the company and animal testing in a Facebook post from a group in South Australia, where the brand had been fo...Starting at €8.20