HBSP (USA)
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Transforming Strategy One Customer at a Time (Spanish version)
Harrington, Richard J.; Tjan, Anthony K.Article HBS-R0803DStrategyA decade ago, the Thomson Corporation, like most B2B companies, had a much better understanding of the people who purchased its newspapers, journals, and textbooks for their organizations than of the people who actually used them in their daily jobs. Facing an internet shakeup of its market, Thomson realized it needed to bridge that critical knowledge gap. The company began systematically scrutinizing its end users--in much the same way that Proc...Starting at €8.20
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Educación en Chile: Un Lugar para la Participación del Individuo, la Empresa y la Comunidad
Barrett, Diana; De Royere, Alexandra; Aguila, Rafael; Koljatic, Mladen; Silva, MonicaCase HBS-311S17Describe la alianza entre un hombre de negocios privada en Chile y un municipio para gestionar el sistema de educación pública local. Describe la institución de una cultura basada en el rendimiento, incluyendo el uso de herramientas de gestión para alinear visiones e incentivos entre los principales interesados.Starting at €8.20
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Algramo
Chu, Michael; Silva, Monica; Cal, MarianaCase HBS-321079-EFounded in 2013 by Jos Manuel Moller in Chile, Algramo first became known for addressing the "poverty tax" (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood gStarting at €8.20