HBSP (USA)
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Measures That Drive Performance (Spanish version)
Kaplan, Robert S.; Norton, David P.Article HBS-R0507QStrategyHow do customers see us? What must we excel at? Can we continue to improve and create value? How do we appear to shareholders? By looking at all of these parameters, managers can determine whether improvements in one area have come at the expense of another. Armed with that knowledge, the authors say, executives can glean a complete picture of where the company stands--and where it's headed.Starting at €8.20
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TransMilenio: The Battle Over Avenida Septima
Mojica, Carlos; Gomez-Ibanez, JoseCase HBS-HKS681-EStrategyIn August of 2007, the mayor of Bogota, Luis Eduardo Garz n had to decide whether to proceed with plans to build a Bus Rapid Transit (BRT) line in Avenida S ptima, one of the most important transportation corridors in the Colombian capital. The proposed line would be an extension of Bogot 's BRT system, called TransMilenio, which had opened in 2000 as the first BRT system to be built in a large metropolis. TransMilenio's modest construction co...Starting at €8.20