HBSP (USA)
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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SaferTaxi: Connecting Taxis and Passengers in South America
Coles, Peter A.; Edelman, BenjaminCase HBS-913041-EEntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Codelco Copper Mines (Spanish version)
Upton, David M.; Staats, Bradley R.; Fuller, Virginia A.Case HBS-610S13Information TechnologiesCodelco era una empresa minera de cobre chilena, ampliamente considerado como una de las firmas más administrados profesionalmente en América del Sur, a pesar del hecho de que era propiedad del Gobierno 100%. Una empresa de $ 10.5 mil millones en 2005, Codelco enfrenta al reto de la incorporación de tecnología de la información en sus procesos de producción, los cuales habían sido históricamente muy Manual en la naturaleza. los intentos de respue...Starting at €8.20
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Codelco Copper Mines
Upton, David M.; Staats, Bradley R.; Fuller, Virginia A.Case HBS-608053-EInformation TechnologiesCodelco was a Chilean copper-mining company, widely considered to be one of the most professionally managed firms in South America in spite of the fact that it was 100% government-owned. A $10.5 billion company in 2005, Codelco faced the challenge of incorporating information technology into its production processes, which had historically been very manual in nature. CEO Juan Villarzu's initial turnaround attempts introduced a customer-centric co...Starting at €8.20
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SaferTaxi: Connecting Taxis and Passengers in South America, Teaching Note
Coles, Peter A.; Edelman, BenjaminTeaching Note HBS-913063-EEntrepreneurshipTeaching Note for 913041.Starting at €0.00