IESE (España)
-
Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
-
Untapping Innovation
IESE InsightArticle ART-2795-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeWhy do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.Starting at €8.20
-
Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
-
International Expansion of Escuela Nueva: A Transformative Pedagogy on a Global Scale
Hehenberger, Lisa; Moral, N.; Mair, JohannaCase SM-1556-EEntrepreneurshipThis case study presents the challenging task of expanding the widely successful Escuela Nueva pedagogy on a global scale. Escuela Nueva provides a cost effective, replicable and scalable solution to improve the quality of basic education in low income schools. It started in rural Colombia, but has since expanded principally to a large number of Latin American countries. Evidence shows that wherever Escuela Nueva is implemented, children become ...Starting at €8.20
-
¿Qué significa ser un buen jefe? (B)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-190Business Ethics and Corporate Social ResponsibilityEn marzo de 2007, menos de un año después de su nombramiento como CEO, René Obermann recibió un correo electrónico enviado por un técnico de 48 años del Departamento de T-Com Berlin, que lo remitió con copia a algunos miembros del Consejo de Administración, representantes sindicales y otros empleados. La misiva se propagó rápidamente por la empresa y se convirtió en viral en Alemania. A continuación se recoge un extracto de la misma: "Sus continu...Starting at €5.74
-
Jack Campbell (B)
Carelli, Joao; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-199Leadership and People ManagementJack Campbell es un profesional brasileño con una brillante preparación académica. El caso muestra la entrevista de trabajo y su incorporación a un banco en el que no encaja ni por motivos ni por cultura empresarial. Sus buenos resultados como profesional no son óbice para que, al cabo de un tiempo, haya un replanteamiento en su carrera.Starting at €5.74
-
AJE GROUP: en busca del crecimiento perdido
Nueno, José Luis; Bazán, MiguelCase M-1350Innovation and Change, Marketing, StrategyActualización del caso "Aje: vendiendo refrescos a la base de la pirámide" (M-1254), con los hechos de 2016. Durante el ejercicio 2015, convergieron una serie de tendencias macroeconómicas adversas (un entorno económico global incierto y la apreciación del dólar frente a las demás monedas) que, junto un incremento de la competencia y una caída de las ventas en sus mercados claves, provocó que la empresa tuviera que adoptar una serie de medidas ne...Starting at €8.20
-
Android y iPhone: ¿listos para hacer negocios
Sieber, Sandra; Tatarinov, KatherineCase SI-188Information Technologies, Innovation and ChangeEste caso analiza los cambios que están teniendo lugar en el sector móvil, en particular, con respecto a los teléfonos inteligentes (más comúnmente conocidos como smartphones) y las tabletas de las cuatro compañías más importantes del mercado actual. En el documento se comparan sus cuatro estrategias y se analizan los productos de cada competidor. Después, se resumen las tendencias y los importantes desarrollos tecnológicos que afectarán a este m...Starting at €8.20
-
Myer and Flanagan (A): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCase DPO-352-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis 2-case series focuses on the challenges of senior executive replacements at Australian department store Myer. In late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the past 2 years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 2014 to remain in h...Starting at €8.20
-
Saga Falabella: Investing in a New Store
Hepp R.; Prada A.; Martínez Abascal, EduardoCase F-776-EFinanceSaga Falabella, the largest department store chain in Latin America, is considering opening a new store in Arequipa. The profit-loss accounts, balance sheets and asset and shareholder cashflows are analyzed, as well as profitability, project risks, and other factors which could influence the decision. A discussion is presented of which cashflows should be included in the project, and which should not.Starting at €8.20