HBSP (USA)
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Juan Valdez: Innovation in Caffeination, Teaching Note
Norton, Michael I.; Dann, JeremyTeaching Note HBS-514027-EMarketingTeaching Note for 513090.Starting at €0.00
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Innovation in Caffeination (Spanish version)
Norton, Michael I.; Dann, JeremyCase HBS-513S20MarketingCorporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with caf chain and packaged coffee ventures. In the 1970s and '80s, the iconic Juan Valdez ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garners the Colombian coffee industry price premiums in international markets, especially the US. By the 2000s, Colombia's coffee sector i...Starting at €8.20
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In the Cold Light of Day: A Case Study of Argentina's 2001-2002 Economic Crisis
Levy Yeyati, Eduardo; Walton, Michael; Ajzenman, Nicolas; Tavella, PilarCase HBS-KS1217-EEconomicsArgentina's macroeconomic crisis of 2001-02 is a classic case of the interaction between exchange rate policy, fiscal policy, banking and external finance. It makes for a highly engaging teaching case because of its many layers. It was at one level a product of the hard peg of the Argentine currency to the dollar, and the loss of competitiveness with changing international conditions. The proximate cause of crisis was a run on reserves and bank d...Starting at €8.20