HBSP (USA)
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La Inquietud de Andrea
Hidalgo Pérez, AntonioCase IIST-FHI-57Tras más de 20 años desempeñando puestos de responsabilidad en Los Grobo, la empresa familiar que ayudó a crear junto con su hermano y su padre, Andrea Grobocopatel reflexiona sobre los intereses y motivos que le llevan a iniciar una nueva aventura profesional, así como sobre cuál ha sido su trayectoria profesional y personal, y lo que en cada momento de dicha trayectoria ha tenido más importancia en sus enfoques.Starting at €8.20
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Alicorp: Los retos del crecimiento y su diversificación
Hidalgo Pérez, Antonio; López Polo, IsauroCase IIST-FHI-48Alicorp, especializada en productos de gran consumo, es una compañía peruana del Grupo Romero. En 2017, Grupo Romero es un conglomerado familiar de empresas muy diversificadas dirigido por miembros de la cuarta generación. Su presidente, Dionisio Romero Paoletti, fue elegido como el empresario con mejor reputación en Perú en 2015. Alicorp nace en 1971. En 2017, con más de 7.000 empleados, 25 plantas productivas, presencia directa en 5 países y en...Starting at €8.20
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Hard Side of Change Management (Spanish version)
Sirkin, Harold L.; Keenan, Perry; Jackson, AlanArticle HBS-R0510GLeadership and People Managementproject duration, particularly the time between project reviews; integrity of performance, or the capabilities of project teams; the level of commitment of senior executives and staff; and the additional effort required of employees directly affected by the change. The DICE framework is a simple formula for calculating how well a company is implementing, or will be able to implement, its change initiatives. The framework comprises a set of simpl...Starting at €8.20
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Rediscovering Market Segmentation (Spanish version)
Yankelovich, Daniel; Meer, DavidArticle HBS-R0602GMarketingIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification of consumers according to criteria other than age, residence, income, and such. The predictive power of marketing studies based on demographics was no longer strong enough to serve as a basis for marketing strategy, he argued. Buying patterns had become far better guides to consumers' futu...Starting at €8.20
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El trabajo y la vida: Michelle Bachelet
Bachelet, Michelle; Bell, KatherineArticle HBS-R1109MKnowledge and CommunicationComo mujer joven, Bachelet fue torturado y exiliado por el gobierno chileno. Ella se convirtió en la primera mujer presidente del país. He aquí un vistazo a su enfoque de liderazgo.Starting at €8.20
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The Work of Leadership (Spanish version)
Heifetz, Ronald A.; Laurie, Donald L.Article HBS-R0111KLeadership and People ManagementChanges in societies, markets, and technologies around the globe constantly force businesses to clarify their values, develop new strategies, and learn new ways to operate. The most important task for leaders in the face of such challenges is mobilizing people throughout their organizations to do adaptive work. In this HBR article from 1997, the authors suggest that the prevailing notion that leadership consists of having a vision and aligning p...Starting at €8.20
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Statistical Quality Control for Process Improvement (Spanish version)
Bohn, Roger E.Case HBS-616S10Service and Operations ManagementDescribes systematic methods for process debugging and improvement, based on statistical quality control. Examples are from manufacturing settings, but techniques are also useful for services and sales, and to quantity improvement as well as quality improvement.Starting at €8.20
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Human-Centered Service Design (Spanish version)
Buell, Ryan W.; Otazo, AndrewCase HBS-617S03Service and Operations ManagementTeach this case online with new suggestions added to the Teaching Note. This case study includes mandatory video elements, which are integrated into the pre-class assignment for students and the classroom teaching plan for instructors. Information on how to access and use these multimedia components is included in the Teaching Note. The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and pr...Starting at €8.20
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20