HBSP (USA)
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Juan Valdez: Innovation in Caffeination, Teaching Note
Norton, Michael I.; Dann, JeremyTeaching Note HBS-514027-EMarketingTeaching Note for 513090.Starting at €0.00
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Measures That Drive Performance (Spanish version)
Kaplan, Robert S.; Norton, David P.Article HBS-R0507QStrategyHow do customers see us? What must we excel at? Can we continue to improve and create value? How do we appear to shareholders? By looking at all of these parameters, managers can determine whether improvements in one area have come at the expense of another. Armed with that knowledge, the authors say, executives can glean a complete picture of where the company stands--and where it's headed.Starting at €8.20
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Innovation in Caffeination (Spanish version)
Norton, Michael I.; Dann, JeremyCase HBS-513S20MarketingCorporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with caf chain and packaged coffee ventures. In the 1970s and '80s, the iconic Juan Valdez ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garners the Colombian coffee industry price premiums in international markets, especially the US. By the 2000s, Colombia's coffee sector i...Starting at €8.20