Ivey Business School (Canada)
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Carmién Tea South Africa: International Entrepreneurship in a Born-Global Firm
Caren Scheepers; Marianne Matthee; Lize Du PreezCase IVEY-9B20M103-EEntrepreneurship, StrategyIn September 2019, the founder of Carmién Tea, based in South Africa’s Western Cape province, faced a dilemma. Her company, founded in 1998, was a producer and supplier rooibos tea, which was unique to the mountainous area north of Cape Town. After a newStarting at €8.20