HBSP (USA)
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Edward Jones: Implementing the Solutions Approach
Collis, David J.; Hartman, AshleyCase HBS-719411-EStrategyIn 2017 Edward Jones, the largest brokerage firm in the US is deciding whether and how to implement a new "solutions" business model to replace its traditional "product" or "transactional" approach. Many of the required changes appeared to violate some of the tradeoffs that had made the previous approach successful. Was this the right way forward for Edward Jones? Where did this leave the classic strategy with its reliance on the one FA office as...Starting at €8.20