HBSP (USA)
-
La Martina: Leveraging Polo's Luxury Lifestyle
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-515085-EMarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
-
Leveraging Polo's Luxury Lifestyle (Spanish version)
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-216S06MarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
-
TransMilenio: The Battle Over Avenida Septima
Mojica, Carlos; Gomez-Ibanez, JoseCase HBS-HKS681-EStrategyIn August of 2007, the mayor of Bogota, Luis Eduardo Garz n had to decide whether to proceed with plans to build a Bus Rapid Transit (BRT) line in Avenida S ptima, one of the most important transportation corridors in the Colombian capital. The proposed line would be an extension of Bogot 's BRT system, called TransMilenio, which had opened in 2000 as the first BRT system to be built in a large metropolis. TransMilenio's modest construction co...Starting at €8.20