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AJE GROUP: en busca del crecimiento perdido
Nueno, José Luis; Bazán, MiguelCase M-1350Innovation and Change, Marketing, StrategyActualización del caso "Aje: vendiendo refrescos a la base de la pirámide" (M-1254), con los hechos de 2016. Durante el ejercicio 2015, convergieron una serie de tendencias macroeconómicas adversas (un entorno económico global incierto y la apreciación del dólar frente a las demás monedas) que, junto un incremento de la competencia y una caída de las ventas en sus mercados claves, provocó que la empresa tuviera que adoptar una serie de medidas ne...Starting at €8.20
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La transformación de Medellín: hacia una sociedad urbana más equitativa, innovadora y participativa
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681Economics, Innovation and Change, StrategyA finales del siglo XX, Medellín (Colombia) era conocida por ser una de las ciudades más violentas y peligrosas del mundo, un paraíso para el narcotráfico y un centro de pobreza, desigualdad y exclusión social. Sin embargo, en menos de dos décadas, ha sido capaz de transformarse en un modelo de intervención urbanística, resiliencia social y una de las economías metropolitanas de más rápido crecimiento en Latinoamérica. El exitoso cambio de imagen...Starting at €8.20
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Transformation at Telefónica: People as Drivers of Change
Quinn, Bernardo; Stein, GuidoCase DPO-732-EInformation Technologies, Leadership and People Management, StrategyAfter the meeting, as the newly appointed global director of Human Resources, Bernardo Quinn, walked back to his office in the West 2 Building of the Telefónica District in Madrid, he thought about what role Human Resources should play in the changes that were coming. He thought that the effort it would take to mobilize a company the size of Telefónica would be enormous. They would have to take a close look at the planned talent agenda and the co...Starting at €8.20
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Jucai Human Resource Development: Empowering through Data - Teaching Note
Haibo Hu; Yiqin Wang; Chen Liu; Meiju Fei; Fan Yu; William Wei; Victor BilodeauTeaching Note IVEY-W25808-EInformation Technologies, StrategyTeaching note for product W25807.Starting at €0.00
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Medellín's Transformation: Towards a More Equitable, Innovative and Participatory Urban Society - Teaching Note
Ricart, Joan Enric; Berrone, Pascual; Duch, Ana IsabelTeaching Note SMT-127-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest growing urban economies in Latin America. The citys successful makeover has bee...Starting at €0.00
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AJE GROUP: Porsuing Lost Growth
Nueno, José Luis; Bazán, MiguelCase M-1350-EInnovation and Change, Marketing, StrategyThis case is an update of "Aje: Selling Drinks to the Base of the Pyramid" (M-1254-E), including the events of 2016. A series of adverse macroeconomic trends converged during financial year 2015 (an uncertain global economic climate and the appreciation of the dollar compared with other currencies), along with an increase in competition and a drop in sales in key markets. These factors forced the company to implement a series of measures to corre...Starting at €8.20
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Andina Bottling Co. (Spanish version)
Narayanan, V.G.; Ballve, AlbertoCase HBS-104S03Information TechnologiesAndina Bottling desarrolla un sistema de información para monitorear el desempeño y funcionamiento de sus diferentes filiales nacionales y extranjeros.Starting at €8.20
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La transformación en Telefónica: Las personas como motor
Quinn, Bernardo; Stein, GuidoCase DPO-732Information Technologies, Leadership and People Management, StrategyTras la reunión, el recién nombrado director global de Recursos Humanos, Bernardo Quinn, mientras volvía caminando a su despacho en el edificio Oeste 2 del Distrito Telefónica en Madrid, pensaba en qué rol debería jugar Recursos Humanos en los cambios que se avecinaban. Pensaba que el esfuerzo por movilizar una empresa del tamaño de Telefónica sería enorme. Habría que revisar la agenda prevista de talento, la cultura de la empresa, abordar una si...Starting at €8.20
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Medellíns Transformation: Towards a More Equitable, Innovative and Participatory Urban Society
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín (Colombia) was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality, and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest-growing urban economies in Latin America. The city's successful make...Starting at €8.20
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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20