HBSP (USA)
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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCase HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Starting at €8.20
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Paez (Spanish version)
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-319S21MarketingPáez, una marca de moda puesta en marcha de Argentina, que se vende alpargatas tradicionales, una categoría de calzado sueño que de repente se despertó cuando la compañía de EE.UU. TOMS prestado el diseño tradicional alpargata, la cubrió con colores de moda y estampados, y ligado a una causa social. Los fundadores de Paez eran muy conscientes de los retos presentes y futuros que enfrentan debido a los recursos y capacidades de su competidor más b...Starting at €8.20
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Can You Handle Failure? (Spanish version)
Dattner, Ben; Hogan, RobertArticle HBS-R1104LStrategyHandling failure and blame is key to managerial success. But roughly 70% of Americans have a personality type that tends to react inappropriately when things go wrong. Some people are extrapunitive, always pointing a finger at someone else. Others are impunitive, denying there's a problem or that they played any role. And still others are intrapunitive, heaping too much blame on themselves and seeing disasters where none exist. Fortunately, there...Starting at €8.20
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Paez, Teaching Note
Avery, JillTeaching Note HBS-517092-EMarketingTeaching note for case 316085.Starting at €0.00