HBSP (USA)
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Transforming Strategy One Customer at a Time (Spanish version)
Harrington, Richard J.; Tjan, Anthony K.Article HBS-R0803DStrategyA decade ago, the Thomson Corporation, like most B2B companies, had a much better understanding of the people who purchased its newspapers, journals, and textbooks for their organizations than of the people who actually used them in their daily jobs. Facing an internet shakeup of its market, Thomson realized it needed to bridge that critical knowledge gap. The company began systematically scrutinizing its end users--in much the same way that Proc...Starting at €8.20
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Risky Business of Hiring Stars (Spanish version)
Groysberg, Boris; Nanda, Ashish; Nohria, NitinArticle HBS-R0405FLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. With the battle for the best and brightest people heating up again, you're most likely out there looking for first-rate talent in the ranks of your competitors. Chances are, you're sold on the idea of recruiting from outside your organization--developing people wit...Starting at €8.20
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Can You Handle Failure? (Spanish version)
Dattner, Ben; Hogan, RobertArticle HBS-R1104LStrategyHandling failure and blame is key to managerial success. But roughly 70% of Americans have a personality type that tends to react inappropriately when things go wrong. Some people are extrapunitive, always pointing a finger at someone else. Others are impunitive, denying there's a problem or that they played any role. And still others are intrapunitive, heaping too much blame on themselves and seeing disasters where none exist. Fortunately, there...Starting at €8.20
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How Great Companies Think Differently (Spanish version)
Kanter, Rosabeth MossArticle HBS-R1111CStrategyan institutional logic. These companies believe that they are more than money making machines; they are also a vehicle for advancing societal goals. They deliver more than just financial returns; they also build enduring institutions. At great companies, institutional logic takes its place alongside economic logic in research, analysis, and managerial decision making. Six facets of institutional logic-a common purpose, a long-term focus, emotion...Starting at €8.20