HBSP (USA)
- Case
Predicting Consumer Tastes with Big Data at Gap
Collection: HBSP (USA)Ref.: HBS-517115-EPublished: May 30, 2017Reviewed: Mar 19, 2018Format: PDFPages: 27Language: English - Case
Customer Lifetime Value Analysis (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S01Published: Jul 27, 2010Reviewed: Jan 18, 2017Format: PDFPages: 9Language: Spanish - Case
Customer Loyalty Battles (Spanish version)
Collection: HBSP (USA)Ref.: HBS-915S04Published: Jun 24, 2013Reviewed: Dec 6, 2013Format: PDFPages: 14Language: Spanish - Case
Brita Products Co. (Spanish version)
Collection: HBSP (USA)Ref.: HBS-503S63Published: Aug 30, 1999Reviewed: Jan 15, 2002Format: PDFPages: 19Language: Spanish - Case
Evolution of a Brand (Spanish version)
Collection: HBSP (USA)Ref.: HBS-508S16Published: Oct 10, 2007Format: PDFPages: 15Language: Spanish - Case
Bluefin Labs: La adquisición por Twitter
Collection: HBSP (USA)Ref.: HBS-514S06Published: Jun 24, 2013Format: PDFPages: 13Language: Spanish - Case
HubSpot: Lower Churn though Greater CHI
Collection: HBSP (USA)Ref.: HBS-110052-EPublished: Jan 30, 2010Reviewed: Mar 6, 2013Format: PDFPages: 20Language: English - Case
Acxiom
Collection: HBSP (USA)Ref.: HBS-516037-EPublished: Jan 29, 2016Format: PDFPages: 19Language: English - Case
Armarium: Luxury Fashion Brands for Rent
Collection: HBSP (USA)Ref.: HBS-518047-EPublished: Dec 13, 2017Reviewed: Mar 6, 2019Format: PDFPages: 20Language: English - Teaching Note
Predicting Consumer Tastes with Big Data at Gap, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518053-EPublished: Nov 21, 2017Format: PDFPages: 35Language: English