HBSP (USA)
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La selección de personal en Bowles Hollowell Conner & Co.
Gabarro, John J.; Burtis, Andrew; Ibarra, Herminia; Kotter, John P.Case HBS-411S08Leadership and People ManagementExamina el proceso de reclutamiento de Bowles Hollowell Conner & Co. (BHC), una firma de banca de inversión conocido por su trabajo con las empresas del mercado medio. En concreto, presenta un perfil de la su proceso de reclutamiento firme y después hacer un análisis de ese proceso a través de los esfuerzos de reclutamiento de la firma en la Harvard Business School (HBS). Incluye las hojas de vida de 17 HBS segundo año los estudiantes que buscaba...Starting at €8.20
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Cerveza Corona (A)
Deshpande, RohitCase HBS-503S01MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. A principios de junio de 1997, el presidente y vice CEO de Grupo Modelo se revisa el desempeño de cerveza Corona en el mercado de EE.UU.. A pesar de una tasa de crecimiento mucho mayor volumen de ventas, Corona todavía arrastraba Heineken, la marca de cerveza importada # 1 en el mercado de EE.UU.. Podría superar a Heineken y, si es así, ¿qué cambios necesarios estrategia de...Starting at €8.20
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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Branding Yoga, Teaching Plan
Deshpande, RohitTeaching Note HBS-512079-EMarketingTeaching Plan for 512025.Starting at €0.00
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Richard Jenkins (Spanish version)
Gabarro, John J.; Burtis, AndrewCase HBS-403S30Leadership and People ManagementWritten from the point of view of Richard Jenkins, the president of CelluComm. Presents his reflections on the series of events leading to the firing of one of CelluComm's general managers, Erik Peterson. A rewritten version of an earlier case.Starting at €8.20
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Jamie Turner at MLI, Inc., Teaching Note
Gabarro, John J.; Kaftan, ColleenTeaching Note HBS-4255-EService and Operations ManagementTeaching Note for 4254.Starting at €0.00
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Managing Your Boss (Spanish version)
Gabarro, John J.; Kotter, John P.Article HBS-R0501JLeadership and People ManagementIn this classic HBR article, first published in 1980, John J. Gabarro and John P. Kotter advise readers to devote time and energy to managing their relationships with their bosses. The authors aren't talking about showering supervisors with flattery; rather, they ask readers to understand that the manager-boss relationship is one of mutual dependence. Bosses need cooperation, reliability, and honesty from their direct reports. Managers, for their...Starting at €8.20
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Jamie Turner at MLI, Inc. (Spanish version)
Gabarro, John J.; Kaftan, ColleenCase HBS-411S21Leadership and People ManagementThe case describes the evolution of an interpersonal mismatch between a previously successful manager, Jamie Turner, and his new boss, Pat Cardullo. Turner, a 32-year-old MBA graduate, has been recruited by Cardullo to be vice president of marketing and sales at Modern Lighting Industries, Inc. (MLI). MLI, a struggling regional distributor of industrial lighting systems and equipment based in Chicago, has recently been acquired by a division of t...Starting at €8.20
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Thurgood Marshall High School (Spanish Version)
Gabarro, John J.Case HBS-417S17Leadership and People ManagementPresenta el problema que enfrenta un director de instituto recién nombrado. Plantea cuestiones acerca de la conducta interpersonal y de grupo como la falta de resolución de conflictos abiertos y la necesidad de intervenir en un conflicto interpersonal. También se plantea la cuestión de los conflictos intergrupales entre los directores y presidentes de departamento, así como cuestiones de valor en relación con la necesidad de disciplina e innovaci...Starting at €8.20