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Bancolombia: Talent, Culture and Value Creation Management in Mergers
Juanita Cajiao SaenzCase IVEY-9B11C040-ELeadership and People Management, StrategyThe case reviews the main facts related to the merger process of three financial institutions — Bancolombia, Conavi, and Corfinsura — in Colombia in 2005 and 2006. The merger decision emerges from directors and senior executives foreseeing a major upcoming market transformation, including adjustment in industry regulation, improvement in international competence, and consolidation of main players, and their response in order to adapt to the new e...Starting at €8.20
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Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru
Matthias A. Tietz; Susan Calderón UrbinaCase IVEY-9B15M065-EEntrepreneurship, StrategyA young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold o...Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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AirAsia Faces a Major Crisis: The Loss of QZ8501
Jonathan Doh; Thomas Lawton; Andreas SchotterCase IVEY-9B15M018-EStrategyOn December 28, 2014, contact with Indonesia AirAsia flight QZ8501, carrying 162 people, was lost after it left Surabaya, Indonesia bound for Singapore. All passengers were believed dead. Until this horrific incident, AirAsia and its various affiliated airlines, which included AirAsia X and Indonesia AirAsia, along with several other airlines organized in joint ventures throughout Southeast Asia, had recorded rising profits, rapid expansion and, ...Starting at €8.20
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AirAsia X: Can the Low Cost Model Go Long Haul
Ben Forrey; Andreas Schotter; Jonathan Doh; Thomas LawtonCase IVEY-9B12M013-EEntrepreneurship, StrategyBy 2007, AirAsia had become one of the most successful budget airlines in the world. Having dominated Southeast Asia and entered China and India, AirAsia was poised to solidify its place as a top budget airline and one of the most consistently profitable globally. But company founder Tony Fernandes had bigger plans. From the outset in 2001, Fernandes had intended to offer long-haul service, competing against the largest and most established airli...Starting at €8.20
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Diana Uribe: Fighting the Viral Spread of Fake News
Liliana Lopez JimenezCase IVEY-9B18M123-EStrategyOn August 31, 2016, a well-respected and highly influential cultural broadcaster and entrepreneur in Colombia was the subject of a fake news attack. A message started spreading over the WhatsApp messaging service wrongfully attributing to her a vociferous statement opposing the Colombian peace-making process. On September 2, 2016, she produced a disconfirming video, in which she made it clear that the statement was not written by her; that it did...Starting at €8.20
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The IOI Group: Creating a Malaysian Palm Oil Multinational
Marleen Dieleman; Megha MittalCase IVEY-9B10M068-EStrategyThe case discusses the story of the IOI Group, one of the largest palm oil players in Malaysia, which has seen rapid growth in the past two decades. Family-controlled since 1982, the IOI Group's main businesses initially were property and palm plantations. As a relative latecomer in the palm oil industry, it grew both organically and through acquisitions, and, in 2010, had sales of about US$4.3 billion and employed 30,000 people. Over the years, ...Starting at €8.20
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Falabella Colombia (A): construyendo un equipo gerencial
Mies, R.Case ESE-DP-C-ES-08-031ARicardo Hepp, Country Manager de Falabella Perú, recibe una oferta para montar las operaciones de Falabella en Colombia. El caso detalla el proceso de diseño y elección del equipo gerencial que lo acompañará en esta tarea.Starting at €8.20
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Laboratoria "An Opportunity of Social Development for Latin America Based on the Technological Sector"
González Aguado, Héctor Alonso; Cátedra René Morales Carazo de Emprendimiento; Schill, RyanCase INCAE-31236_E-ELaboratoria es un programa social de entrenamiento en desarrollo web, que busca darles a jóvenes mujeres latinoamericanas de escasos recursos una carrera en el sector tecnología. El caso detalla la historia de los emprendedores desde sus inicios en Perú hasta el 2017, cuando los protagonistas meditan respecto a la estrategia que deben seguir para alcanzar la agresiva meta de insertar 10 mil desarrolladoras web en Latinoamérica para 2021.Starting at €8.20
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El dilema de la familia Vallejo Granados: Visión Familia Vs. Visión Individual (A)
Gómez Betancourt, Gonzalo; López, María PiedadCase INALDE-DG-I 230Corporate GovernanceAndrés Felipe, Pipe, como le decían cariñosamente en su familia, se encontraba tomando un pequeño descanso después de jugar el noveno hoyo de golf. Su mano derecha sostenía un palo de golf personalizado marca Callaway, mientras la izquierda sostenía pensativo su mentón. Desde el campo de golf del Club Campestre de Ibagué, podía identificar su lujosa casa en el Barrio Cadiz, su Mercedes-Benz SLK 55 AMG modelo 2007 y su BMW X5.Starting at €8.20