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Hindú: Revitalizing a Colombian Tea Brand (Spanish version)
Juanita Cajiao; Diana LealCase IVEY-W34900Marketing, StrategyIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal teas, fruit teas, ready-to-drink products, and an iced tea line. Over the past 10 years, the company had enjoyed steady growth, distributed its products throughout the Americas, and developed a Kn...Starting at €8.20
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Asociación Colombiana de Industrias Plásticas (Acoplasticos) (Spanish Version)
Porter, Michael E.; Emmons, Willis M.Case HBS-705S10StrategyACOPLASTICOS se estableció en 1961 como un grupo de presión para los principales plásticos de Colombia las empresas de fabricación. En la década de 1980, la organización cambió su enfoque hacia la mejora de la productividad de los plásticos de Colombia y clúster de goma, que también incluían cierto petroquímica, fibras sintéticas o artificiales, la pintura, y las industrias de tinta. Con el tiempo, las actividades de la organización se ampliaron ...Starting at €8.20
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Hindú: Revitalizing a Colombian Tea Brand
Juanita Cajiao; Diana LealCase IVEY-9B21A001-EMarketingIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal tStarting at €8.20