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Juan Valdez: Innovation in Caffeination, Teaching Note
Norton, Michael I.; Dann, JeremyTeaching Note HBS-514027-EMarketingTeaching Note for 513090.Starting at €0.00
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Antanas Mockus: The Prohibition of Fireworks in Bogot
Fung, Archon; Lurye, InessaCase HBS-HKS790-EEconomicsIn 1994, Antanas Mockus, an unlikely politician and former President of the prestigious National University of Colombia, became Bogot 's first independent mayor, bringing with him a unique vision of harmonious citizenship. The city's new leadership under Mockus, unlike in the past, included academics and researchers, who helped create a raft of new initiatives designed to align public behavior with the rule of law, through education and positive...Starting at €8.20
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Antanas Mockus: The Prohibition of Fireworks in Bogot - Sequel
Fung, Archon; Lurye, InessaCase HBS-HKS791-EEconomics"In 1994, Antanas Mockus, an unlikely politician and former President of the prestigious National University of Colombia, became Bogot 's first independent mayor, bringing with him a unique vision of harmonious citizenship. The city's new leadership under Mockus, unlike in the past, included academics and researchers, who helped create a raft of new initiatives designed to align public behavior with the rule of law, through education and positiv...Starting at €8.20
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Innovation in Caffeination (Spanish version)
Norton, Michael I.; Dann, JeremyCase HBS-513S20MarketingCorporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with caf chain and packaged coffee ventures. In the 1970s and '80s, the iconic Juan Valdez ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garners the Colombian coffee industry price premiums in international markets, especially the US. By the 2000s, Colombia's coffee sector i...Starting at €8.20