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Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 16Language: English - Article
La Entrevista HBR: Acelerando el paso
Collection: HBSP (USA)Ref.: HBS-R0807FPublished: Jul 1, 2008Format: PDFPages: 9Language: Spanish - Article
Don't Integrate Your Acquisitions, Partner with Them (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0912MPublished: Dec 1, 2009Reviewed: Sep 28, 2012Format: PDFPages: 9Language: Spanish - Article
Cómo China cambió su agenda global de adquisiciones
Collection: HBSP (USA)Ref.: HBS-R1104KPublished: Jun 1, 2011Format: PDFPages: 8Language: Spanish - Article
Por qué no intentamos ser la compa a más respetada de India
Collection: HBSP (USA)Ref.: HBS-R1111DPublished: Nov 1, 2011Format: PDFPages: 7Language: Spanish - Teaching Note
The a2 Milk Company, Teaching Note
Collection: HBSP (USA)Ref.: HBS-719428-EPublished: Jan 4, 2019Format: PDFPages: 45Language: English - Article
How China Reset Its Global Acquisition Agenda
Collection: HBSP (USA)Ref.: HBS-R1104K-EPublished: Apr 1, 2011Format: PDFPages: 7Language: English