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- Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Case
Loctek: Digital Transformation to a Cross-Border E-business
Collection: Ivey Business School (Canada)Ref.: IVEY-W27257-EPublished: Jul 19, 2022Format: PDFPages: 14Language: English - Teaching Note
Loctek: Digital Transformation to a Cross-Border E-business - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W27258-EPublished: Jul 19, 2022Format: PDFPages: 11Language: English - Case
Tim Hortons: Bringing Canada’s Iconic Coffee to China
Collection: Ivey Business School (Canada)Ref.: IVEY-W25260-EPublished: Feb 10, 2020Format: PDFPages: 12Language: English - Case
Ekohealth: Developing Price Structures
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A057-EPublished: Sep 26, 2014Reviewed: Sep 26, 2014Format: PDFPages: 13Language: English - Case
Comedy Nights with Kapil: Maintaining Value Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A056-EPublished: Sep 22, 2014Reviewed: Sep 22, 2014Format: PDFPages: 5Language: English - Case
Ludhiana City Bus Services Limited: Pricing for Profits
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A019-EPublished: May 26, 2014Reviewed: May 26, 2014Format: PDFPages: 12Language: English