HBSP (USA)
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Unlocking the Wealth in Rural Markets
Kapur, Mamta; Dawar, Sanjay; Ahuja, Vineet R.Article HBS-R1406J-EIn India and other large emerging economies, rural markets hold great promise for boosting corporate earnings. Companies that sell in the countryside, however, face poor infrastructure, widely dispersed customers, and other challenges. To better understand the obstacles and how to overcome them, the authors--researchers with Accenture--conducted extensive surveys and interviews with Indian business leaders in multiple industries. Their three-year...Starting at €8.20
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Comviva: Exploring New Frontiers (B)
Roscini, Dante; Rao-Kachroo, Mahima; Ramachandran, ShreyaCase HBS-721010-EService and Operations ManagementAfter articulating its ambitious growth plans, mobile services provider Mahindra Comviva, active in over 90 countries, is thinking about how to titrate and re-plan its growth strategy given the coronavirus pandemic. Its India headquarters considers its people costs, financial investments in acquisitions, and its uncertain future as India continues to remain under lockdown and more people are working from home at Comviva than ever previously in it...Starting at €5.74
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Comviva: Exploring New Frontiers (A)
Roscini, Dante; Rao-Kachroo, MahimaCase HBS-721006-EService and Operations ManagementComviva, a mobile solutions provider active in India and 94 other countries, has had a rich history and been successful across many emerging and complex markets: Latin America, South-East Asia, Africa. What are the lessons learnt from expansion, culturalStarting at €8.20