HBSP (USA)
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Ctrip: Scientifically Managing Travel Services, Teaching Note
Garvin, David A.Teaching Note HBS-313018-ETeaching Note for 312092.Starting at €0.00
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Zhang Xin and the Emergence of Chinese Philanthropy
Jones, Geoffrey G.; Yang, AmandaCase HBS-317045-EThis case examines the recent emergence of Chinese business philanthropy through the case of the SOHO China Foundation established by real estate wife and husband moguls Zhang Zin and Pan Shiyi. After exploring how they became billionaires through investing in the booming China real estate market in the 1990s, the case discusses their decision to found the Foundation in the context of the belated emergence of philanthropy in China, and the contin...Starting at €8.20
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Scientifically Managing Travel Services (Spanish version)
Garvin, David A.; Dai, Nancy HuaCase HBS-318S17StrategyCtrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure travel, and corporate travel, and the sources of its competitive advantage. The firm's culture, organization and call center operations are described in detail, as are its decision-...Starting at €8.20