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The Plastilene Group: Sustainable Innovation Strategy
Ricardo Estrada; Juan Carlos Rodríguez; Michael RiveraCase IVEY-9B21M022-EStrategyIn 2020, the corporate purchasing and sustainability manager at the Plastilene Group (a plastics producer based in Colombia) needed to address a sustainability challenge. In response to media and legislative attacks and consumer behaviour changes regarding the use of plastic products globally, the corporate purchasing and sustainability manager, supported by the company’s chief executive officer, was tasked with leading a strategic renewal in the...Starting at €8.20
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AmTran Technology Ltd.
Shih, Willy; Wang, Jyun-Cheng; Robinson, KarenCase HBS-613069-EStrategyTo maximize their effectiveness, color cases should be printed in color. As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufac...Starting at €8.20