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Othellonia: Growing a Mobile Game
Ascarza, Eva; Amano, Tomomichi; Gupta, SunilCase HBS-520016-EMarketingIn the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.Starting at €8.20
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The Great East Japan Earthquake (I): UNIQLO's Recovery Efforts
Takeuchi, Hirotaka; Yoshida, Mariko; Brazier, Sean; Khil, Jay; Nylen, Krista; Shilling, ChrisCase HBS-716477-EStrategyStarting at €8.20