Default Category
-
How to Win in Emerging Markets: Lessons from Japan
Ichii, Shigeki; Hattori, Susumu; Michael, DavidArticle HBS-R1205J-EIn the 20th century, Japanese multinationals established themselves as powerhouse exporters in developed markets. Names like Sony, Toyota, and Honda became commonplace. But in this century, growth in developed markets has slowed: Goldman Sachs forecasts that these markets will grow at an average annual rate of 2% until 2020, whereas the BRIC economies are expected to grow at an average annual rate of nearly 7%. To prosper now, Japanese companies ...Starting at €8.20
-
The Hybrid Vehicle Market
Toffel, Michael W.; Uludere Aragon, Nazli Z.Case HBS-612084-EThis note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects of vehicles using alternative powertrains and fuels including hybrid electric vehicles, plug-in hybrids, electic vehicles, and deisel engines. Enable students to evaluate the succes...Starting at €8.20