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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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Social Salary Setting at Spiber, Teaching Note
Whillans, Ashley V.; Beshears, JohnTeaching Note HBS-921014-ELeadership and People ManagementThis case tells the story of Spiber, a Japanese technology start-up company. To reflect the company's values, the leadership team implemented a new and unique salary-setting process: each employee had the authority to choose their own salary. In the couStarting at €0.00