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Turning Great Strategy into Great Performance (Spanish version)
Mankins, Michael C.; Steele, RichardArticle HBS-R0507EStrategyKeep it simple, make it concrete. Avoid long, drawn-out descriptions of lofty goals and instead stick to clear language describing what your company will and won't do. Debate assumptions, not forecasts. Create cross-functional teams drawn from strategy, marketing, and finance to ensure the assumptions underlying your long-term plans reflect both the real economics of your company's markets and its actual performance relative to competitors. Use ...Starting at €8.20
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UNIQLO: Relaunching +J Collection
Yuri Taira; David Hardisty; Rui Jorge B. Basto da Silva; William Thomas CarneCase IVEY-W26671-EMarketing, StrategyFast Retailing Co. Ltd.’s UNIQLO brand (UNIQLO) was planning to relaunch +J, its collaboration with the legendary high-end designer Jil Sander in the fall of 2020; however, the COVID-19 pandemic began in March of that year, causing many consumers to spend less on clothes and more on essentials. Just like the first launch of the +J collection in 2009, this launch would once again happen during a global recession. The affordable street fashion bran...Starting at €8.20