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Turning Great Strategy into Great Performance (Spanish version)
Mankins, Michael C.; Steele, RichardArticle HBS-R0507EStrategyKeep it simple, make it concrete. Avoid long, drawn-out descriptions of lofty goals and instead stick to clear language describing what your company will and won't do. Debate assumptions, not forecasts. Create cross-functional teams drawn from strategy, marketing, and finance to ensure the assumptions underlying your long-term plans reflect both the real economics of your company's markets and its actual performance relative to competitors. Use ...Starting at €8.20
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Asahi Breweries Ltd. (Spanish version)
Salter, Malcolm S.; Kokuryo, JiroCase HBS-310S24StrategyFocuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer industry. This has been done through the creation of a new product category, "Dry Beer." Information on industry economics, Asahi's organizational process, and competitive interaction...Starting at €8.20