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Rappi: the Latin American Super App? (Spanish version)
Enrique Ramirez R.; Andres Gonzalez R.Case IVEY-W28186Entrepreneurship, StrategyRappi Inc. (Rappi) was an on-demand delivery mobile application (app) that allowed users in Latin America to shop online for groceries, meals, and other products and have these delivered to them. It also provided various other services, such as cash withdrawals and dog walking. Rappi was founded in 2015, and in less than five years, it had evolved from operating in improvised headquarters in a parking lot in Bogotá to becoming a member of an excl...Starting at €8.20