HBSP (USA)
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Financial Services at Falabella (A)
Foley, C. Fritz; Hurtado, Agustin M.Case HBS-217016-EFinanceIn 2010, the board and senior management team of Falabella, a leading retailer with operations throughout Latin America, faced choices about what to do with its financial services division. More than 4.5 million customers had CMR credit cards that could be used in Falabella stores, and Banco Falabella competed with other banks by offering personal banking services. The case covers many of the key questions the leaders of the firm faced, including...Starting at €8.20
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Birth of the Swatch (Spanish version)
Moon, YoungmeCase HBS-506S10MarketingIn 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also includes a discussion of SMH, which controls Swatch, exploring how the company has managed the Swatch brand in the context of its brand portfolio (nine global watch brands in total.)Starting at €8.20