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LEGO Group: Building Strategy
Darren Meister; Paul BigusCase IVEY-9B11M086-EMarketing, StrategyThe world famous toymaker, The LEGO Group, assembled an internal management team to create a strategic report on LEGO’s different product lines and business operations. In recent years, numerous threats to LEGO had emerged in the toy industry. The acquisition of Marvel Entertainment by The Walt Disney Company created major implications for valuable toy license agreements. LEGO had also recently lost a long legal battle with major competitor MEGA ...Starting at €8.20
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Sustainability of Competitive Advantage
Van Den Steen, EricCase HBS-714489-EStrategyThis note introduces a framework for analyzing the sustainability of competitive advantage. (While it applies more broadly, it was developed as a component of the PVA framework.)Starting at €8.20