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Grupo xito: Facing Colombia's Competitive Grocery Retail Industry
Alvarez, Jose B.; Larangeira, Carla; Buitrago, Jenyfeer Martinez; Moreno, Miguel DiazCase HBS-520043-ELeadership and People ManagementGrupo xito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medell n, xito had over the course of its seventy-year historStarting at €8.20