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TransMilenio: The Battle Over Avenida Septima
Mojica, Carlos; Gomez-Ibanez, JoseCase HBS-HKS681-EStrategyIn August of 2007, the mayor of Bogota, Luis Eduardo Garz n had to decide whether to proceed with plans to build a Bus Rapid Transit (BRT) line in Avenida S ptima, one of the most important transportation corridors in the Colombian capital. The proposed line would be an extension of Bogot 's BRT system, called TransMilenio, which had opened in 2000 as the first BRT system to be built in a large metropolis. TransMilenio's modest construction co...Starting at €8.20