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How to Tackle a Strategy Case
Cara C. MaurerTechnical Note IVEY-9B21M040-EStrategyThis short technical note offers a multi-step process for how to analyze a strategy case. The technical note makes reference to frameworks and tools found in the following strategy textbook: Mary M. Crossan, Cara C. Maurer, W. Glenn Rowe, and Michael J. Rouse, Strategic Analysis and Action, 10th ed. (Toronto, ON: Pearson Publishing, 2021) [forthcoming]. This note explains that cases have no single correct answer and that if the analysis has no te...Starting at €8.20
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Las compras preceden a la confianza en la tienda
Castaldo, SandroArticle ART-1601Business Ethics and Corporate Social Responsibility, MarketingRestaurar la confianza del consumidor sigue siendo para los distribuidores minoristas, como para muchos otros negocios, una tarea ardua. El aumento de los productos de marca propia ayuda, pues crea una nueva reputación e identidad. Antes se creía que los consumidores compraban estas gangas porque confiaban en la tienda. Pero desde que estos productos han ganado en calidad, hasta el punto de medirse con las marcas principales del mercado, asistimo...Starting at €8.20
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Purchase Precedes Trust in Retailer
Castaldo, SandroArticle ART-1601-EBusiness Ethics and Corporate Social Responsibility, MarketingRestoring consumer trust remains an uphill battle for retailers, as for many others. The rise of private label (PL) products can, in fact, create a new reputation and identity for the retailer. Before, it was believed that consumers purchased these cheap knockoffs because they trusted in the store. But, as PL products have grown in quality to rival that of leading brands, a surprising about-face has emerged: customer satisfaction with PL products...Starting at €8.20