HBSP (USA)
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Cafe de Colombia (Spanish Version)
Deshpande, Rohit; De Royere, AlexandraCase HBS-503S02MarketingDiscute que sustentan el valor de marca después de una campaña de marca ad producto mercantil de gran éxito.Starting at €8.20
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Innovation in Caffeination (Spanish version)
Norton, Michael I.; Dann, JeremyCase HBS-513S20MarketingCorporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with caf chain and packaged coffee ventures. In the 1970s and '80s, the iconic Juan Valdez ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garners the Colombian coffee industry price premiums in international markets, especially the US. By the 2000s, Colombia's coffee sector i...Starting at €8.20
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Asociación Colombiana de Industrias Plásticas (Acoplasticos) (Spanish Version)
Porter, Michael E.; Emmons, Willis M.Case HBS-705S10StrategyACOPLASTICOS se estableció en 1961 como un grupo de presión para los principales plásticos de Colombia las empresas de fabricación. En la década de 1980, la organización cambió su enfoque hacia la mejora de la productividad de los plásticos de Colombia y clúster de goma, que también incluían cierto petroquímica, fibras sintéticas o artificiales, la pintura, y las industrias de tinta. Con el tiempo, las actividades de la organización se ampliaron ...Starting at €8.20
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Colombia: Organizing for Competitiveness
Porter, Michael E.; Ramirez-Vallejo, JorgeCase HBS-710417-EEconomicsThe case is designed to explore the process of building competitiveness, particularly in an unstable environment, with a focus on organizations for competitiveness.Starting at €8.20
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Baxter's Asia Pacific "Talent Edge" Initiative
Siegel, Jordan; Xi, Mimi; Poliquin, ChristopherCase HBS-711408-EStrategyTo maximize their effectiveness, color cases should be printed in color. Can multinationals wield competitive advantage by aggressively hiring talented members of the excluded social group in each market? This is the subject of Siegel's global strategy research as well as the focus of this case study.Starting at €8.20
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Wilderness Safaris: Ecotourism Entrepreneurship, Teaching Note
Austin, James E.; Epler Wood, Megan; Leonard, Herman B.Teaching Note HBS-319042-EStrategyTeaching note for case 318040.Starting at €0.00
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Colombia: Organizing for Competitiveness, Teaching Note
Ramirez-Vallejo, Jorge; Porter, Michael E.Teaching Note HBS-711481-EEconomicsTeaching Note for 710417.Starting at €0.00
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TransMilenio: The Battle Over Avenida Septima
Mojica, Carlos; Gomez-Ibanez, JoseCase HBS-HKS681-EStrategyIn August of 2007, the mayor of Bogota, Luis Eduardo Garz n had to decide whether to proceed with plans to build a Bus Rapid Transit (BRT) line in Avenida S ptima, one of the most important transportation corridors in the Colombian capital. The proposed line would be an extension of Bogot 's BRT system, called TransMilenio, which had opened in 2000 as the first BRT system to be built in a large metropolis. TransMilenio's modest construction co...Starting at €8.20
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Congo River Basin Project: Role for Dr. Beni
McGinn, Kathleen L.; Kolb, Deborah M.; Hammer, Cailin B.; Acosta, Anne StarksCase HBS-909041-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Starting at €8.20