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The Plastilene Group: Sustainable Innovation Strategy
Ricardo Estrada; Juan Carlos Rodríguez; Michael RiveraCase IVEY-9B21M022-EStrategyIn 2020, the corporate purchasing and sustainability manager at the Plastilene Group (a plastics producer based in Colombia) needed to address a sustainability challenge. In response to media and legislative attacks and consumer behaviour changes regarding the use of plastic products globally, the corporate purchasing and sustainability manager, supported by the company’s chief executive officer, was tasked with leading a strategic renewal in the...Starting at €8.20
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Baxter's Asia Pacific "Talent Edge" Initiative
Siegel, Jordan; Xi, Mimi; Poliquin, ChristopherCase HBS-711408-EStrategyTo maximize their effectiveness, color cases should be printed in color. Can multinationals wield competitive advantage by aggressively hiring talented members of the excluded social group in each market? This is the subject of Siegel's global strategy research as well as the focus of this case study.Starting at €8.20