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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
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Horst Dassler, Adidas, and the Commercialization of Sport
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316007-EEntrepreneurshipThe case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for the famous African-American sprinter in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with athletes and national associations to expand his sports apparel business and develop sports sp...Starting at €8.20
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OXXO's Turf War Against Extra, Teaching Note
Sandino, Tatiana; Perez Cavazos, Gerardo; Hull, OliviaTeaching Note HBS-119083-EStrategyTeaching note for 117021, 117022, and 118706.Starting at €0.00
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Accounting for Leases at American Airlines (A)
Heese, Jonas; Perez Cavazos, Gerardo; Kelley, JuliaCase HBS-120069-EAccounting and ControlIn March 2020, as coronavirus reduced demand for air travel, an analyst was forecasting American Airlines' (American's) first quarter financial results. To develop a forecast, she needed to familiarize herself with Accounting Standards Update (ASU) 2016-02, "Leases (Topic 842)," passed four years earlier by the Financial Accounting Standards Board. ASU 2016-02 required companies to disclose all leases on their balance sheets, but it made an excep...Starting at €8.20
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Accounting for Leases at American Airlines (B)
Heese, Jonas; Perez Cavazos, Gerardo; Kelley, JuliaCase HBS-120113-EAccounting and ControlThis is a supplement to the "Accounting for Leases at American Airlines (A)" case. The (B) case describes American Airlines' financial results for the first quarter of 2020, as well as the continuing effects of coronavirus on the airline industry.Starting at €5.74
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Accounting for Leases at American Airlines (A) and (B), Teaching Note
Heese, Jonas; Perez Cavazos, GerardoTeaching Note HBS-121057-EAccounting and ControlTeaching note for cases 120069 and 120113.Starting at €0.00