Ivey Business School (Canada)
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Yardstick: In Search of Segment and Strategy in The Education Industry
Sakhhi Chhabra, Varun ElembilasseryCase IVEY-W27114-EEntrepreneurship, MarketingIn May 2021, the founder of Yardstick Educational Initiatives Private Limited, a provider of experiential learning programs in India and the United Arab Emirates, was facing various business challenges. The company was started in India in 2008 but had been increasingly focused on the more profitable Middle East market since 2012. Attempting to stay current with technology advancements in educational products, it made considerable investments to d...Starting at €8.20
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Onward Technologies Limited: An Indian SME Building a Global Brand - Teaching Note
Mahima Mishra; Anand Prakash; Santosh Gopalkrishnan; Madhura BedarkarTeaching Note IVEY-8B20A079-EMarketingTeaching note for product 9B20A079.Starting at €0.00
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Onward Technologies Limited: An Indian SME Building a Global Brand
Mahima Mishra; Anand Prakash; Santosh Gopalkrishnan; Madhura BedarkarCase IVEY-9B20A079-EEntrepreneurship, Marketing, StrategyOnward Technologies Limited was an engineering services outsourcing company based in India with divisions and branch offices around the world. Founded in 1991, the company was an early entrant in the services outsourcing sector and had performed moderatelStarting at €8.20
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Yardstick: In Search of Segment and Strategy in The Education Industry - Teaching Note
Sakhhi Chhabra, Varun ElembilasseryTeaching Note IVEY-W27115-EEntrepreneurship, MarketingTeaching note for product W27114.Starting at €0.00