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Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States (Portuguese)
Collection: INSEAD (France)Ref.: INSEAD-5664PT-PPPublished: Jun 1, 2017Format: pdfPages: 13Language: Portuguese Portugal - Case
Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (Portuguese Version)
Collection: INSEAD (France)Ref.: INSEAD-5685PT-PPPublished: Jun 1, 2017Format: pdfPages: 23Language: Portuguese Portugal - Teaching Note
Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)
Collection: INSEAD (France)Ref.: INSEAD-5685TNPT-PPPublished: Jul 2, 2010Format: pdfPages: 15Language: Portuguese Portugal - Case
Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: M-1190-PBPublished: Feb 8, 2006Format: pdfPages: 17Language: Portuguese Brasil - Case
O lançamento da super bock "Mini" (B). Estudos de Mercado na Indústria Alimentar
Collection: AESE (Portugal)Ref.: AESE-M-A-687-PPPublished: Mar 31, 2007Reviewed: Mar 31, 2007Format: pdfPages: 2Language: Portuguese Portugal - Case
Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Collection: IESE (España)Ref.: M-1234-PPPublished: Feb 18, 2010Format: pdfPages: 18Language: Portuguese Portugal - Case
Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: M-1181-PBPublished: Sep 30, 2004Format: pdfPages: 27Language: Portuguese Brasil - Case
Eurostar and the Channel Tunnel Incident (A) (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: M-1251-PBPublished: Nov 24, 2011Format: pdfPages: 17Language: Portuguese Brasil - Dossier
Strategies to Reach the Changing Consumer (Portuguese Version)
Collection: IESE (España)Ref.: DOS-32-PBPublished: Mar 17, 2017Format: pdfPages: 26Language: Portuguese Brasil - Technical Note
Brands and Brand Communication (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: MN-344-PBPublished: Sep 14, 2004Format: pdfPages: 24Language: Portuguese Brasil