Ivey Business School (Canada)
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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Direct-To-Consumer brand Suta: Weaving in Conversion Rate Optimization - Teaching Note
Sheila Roy; Renuka KamathTeaching Note IVEY-W28031-EEntrepreneurship, MarketingTeaching note for product W28030.Starting at €0.00
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Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization
Sheila Roy; Renuka KamathCase IVEY-W28030-EEntrepreneurship, MarketingTwo women entrepreneurs co-founded a profitable direct-to-consumer apparel brand called Suta. In June 2021, as the business owners were planning to increase advertising expenditure and scale up operations, they were confronted with a declining return on advertising spend on social commerce and other digital platforms. The co-founders needed to make use of marketing analytics to examine the effectiveness of their online store in converting visitor...Starting at €8.20
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times - Teaching Note
Servjaeta Verma; Vinay VermaTeaching Note IVEY-8B20A080-EMarketingTeaching note for product 9B20A080.Starting at €0.00