Ivey Business School (Canada)
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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BYD Cars in India: Can They Make a Dent?
Makrand Manjul Shandilya; Parijat Upadhyay; Prabin Kumar PanigrahiCase IVEY-W32514-EMarketing, StrategyIn October 2022, Chinese car company BYD Auto Co., Ltd. (BYD) announced its entry into the Indian automobile market with the Atto 3, an electric sports utility vehicle (e-SUV). Despite facing challenges in India’s emerging electric vehicle (EV) market and the close scrutiny on investments from China, BYD aimed to sell 15,000 units to be assembled at its existing Chennai plant, to establish manufacturing facilities, and to open fifty-three dealers...Starting at €8.20
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times - Teaching Note
Servjaeta Verma; Vinay VermaTeaching Note IVEY-8B20A080-EMarketingTeaching note for product 9B20A080.Starting at €0.00
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BYD Cars in India: Can They Make a Dent? - Teaching Note
Makrand Manjul Shandilya; Parijat Upadhyay; Prabin Kumar PanigrahiTeaching Note IVEY-W32515-EMarketing, StrategyTeaching note for product W32514.Starting at €0.00