Ivey Business School (Canada)
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Lidu Liquor Co. Ltd.: Immersive Experiential Marketing
Haibo Hu, Tao Huang, Huaiyuan Han, William Wei, Meiju Fei, Haitao Lu, Fan YuCase IVEY-W24771-EMarketingThe general manager of Lidu Liquor Co. Ltd. (Lidu) was considering the next phase of the company’s marketing plan. From 2016 to 2018, unit sales had risen from ¥80 million to ¥300 million, largely due to Lidu’s unconventional marketing programs. But by miStarting at €8.20
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66Agency: Building an Influencer Marketing Firm
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayCase IVEY-9B19A029-EEntrepreneurship, MarketingSix years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator bStarting at €8.20
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66Agency: Building an Influencer Marketing Firm - Teaching Note
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayTeaching Note IVEY-8B19A029-EMarketingTeaching note for product 9B19A029.Starting at €0.00
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Lidu Liquor Co. Ltd.: Immersive Experience Marketing - Teaching Note
Haibo Hu, Tao Huang, Huaiyuan Han, William Wei, Meiju Fei, Haitao Lu, Fan YuTeaching Note IVEY-W24772-EMarketingTeaching note for product W24771.Starting at €0.00
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Maison Singulier: Marketing Communications for an Online Vintage Furniture Store
Ali Tezer; Matthew PhilpCase IVEY-W25404-EKnowledge and Communication, MarketingMaison Singulier was an online vintage furniture and home goods store founded in October 2020 and based in Montreal. Since its inception, Maison Singulier had succeeded in building a loyal customer base across Canada and the United States. Despite the earStarting at €8.20
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Maison Singulier: Marketing Communications for an Online Vintage Furniture Store - Teaching Note
Ali Tezer; Matthew PhilpTeaching Note IVEY-W25405-EKnowledge and Communication, MarketingTeaching note for product W25404.Starting at €0.00